Customer brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts

Mobile Monkey is a free tool that uses a visual bot builder to construct useful bots for Facebook Messenger. FeedYou /designer is an excellent place to start building your bot as it doesn’t require any coding experience. This cloud-based chatbot creation program uses an AI-powered composer to auto-create natural style conversation based on specifics you input. Other bots, like shopping bots, may require many more steps, as they may have to search for a product, find product information and availability, create a cart, and take payment. Lead generation bots will need to liaise with CRM platforms like HubSpot to create lead enquiries and send email’s while talking to the user at the same time to keep them engaged.

NLU is nothing but the ability of the chatbot to understand a human. A chatbot is much like a normal application with a slight difference that it also needs to understand the intent of the user’s request. A chatbot is a robotic chat function that is used for entertainment and assistance, with the latter more common in businesses.

What is Bot Marketing?

In the simplest terms, a chatbot is a robot that can hold a conversation with a user. Most chatbots can make conversation in both spoken and written language. Create a list of questions and answers that your chatbot will be able to respond to.

Some more sophisticated bots may even be able to tell you if you’re already busy for a calendar day so you don’t accidentally overbook yourself. Whether you’re curious about how these bots work and want to learn through communicating or your goal is to trip the bot up by asking weird questions, you’re certainly entertained. Once you integrate these bots into your company protocol, you’ll see that your business changes in a myriad of ways. For example, maybe you use an airline chatbot that tells you when flights are booked or canceled, how much a light costs, and if your flight is leaving on time. These bots tend to have limited functionality, meaning they’re designed for a specific purpose.

Implement Conversation Trees and Branches

This way, the chatbot can show possible answers to common questions in the form of self-help articles. It doesn’t matter if your customers are planning to purchase or are already using your product; they will have questions from time to time. Some of these questions are going to be quite common for your support operators as well.

It’s a WhatsApp requirement that their Business API is hosted in this way, to guarantee secure encryption. Facebook insists on transparency, so tell your customers what to expect from your Messenger bot so they don’t get frustrated or give up. Your bot won’t be perfect and there will be certain things it just won’t be able to do, so make clear how it can help and where it might fall short. For bots that utilize speech-based input, you’ll first need to use a platform such as Google Speech, that supports this type of bot creation. Then you’ll use that platform’s software to link user speech input to tasks you want the bot to perform, such as accessing and delivering price information.

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